Attention Is Expensive, But So Is Missing the Point

Attention Is Expensive, But So Is Missing the Point

In today’s world, “paying attention” sounds like an old-school transaction you might do at a spiritual bank. Drop your coins of focus in the slot, wait for the divine vending machine to spit out something worthwhile, success, insight and a free coffee. But attention is no joke. It’s currency. And in Japan, they’ve been treating it like gold for centuries, often without needing mindfulness apps or dopamine detoxes.

Take zanshin (残心), for example, the Japanese art of “remaining mind.” It’s the quiet after the action, the pause after the arrow is released, when your awareness stays locked in. Samurai were trained to hold this state, even after the sword had been sheathed. Meanwhile, in the West, we’re lucky if we can finish a sentence before checking a notification, three emails, and a cat video.

Focus in Japan isn’t just a productivity hack, it’s a way of being. From the tea ceremony to calligraphy to even the act of cleaning (yes, Marie Kondo didn’t make this up), attention is sacred. Every motion has intention. Every detail matters. It’s why Japanese craftspeople will sand the inside of a drawer no one will ever see. In contrast, Western cultures tend to go for “good enough” with a side of “move fast and break things,” unless it’s a French pastry or a high-stakes TED Talk.

But let’s be honest, attention costs everyone. Artists burn out, students space out, and entrepreneurs max out. Trying to focus in a world that wants your eyeballs more than your soul is like trying to meditate in the middle of a fireworks show. The West sells attention like it’s an ad slot. Japan trains it like it’s a muscle.

Even in relationships, this difference shows. In Japan, the subtle glance, the unspoken gesture, the quiet presence, these are seen as deeply attentive acts. In the West, if someone doesn’t text back within five minutes, we assume they’ve been abducted by aliens or worse lost interest. Different metrics. Same desire: to feel seen.

So yes, attention has a cost. But the returns can be beautiful. A well-made bowl. A perfect line of ink. A moment with a loved one that feels like the world went still. Whether you’re practicing zanshin, deep work, or just trying to finish a conversation without Googling something mid-sentence, remember — every moment you fully invest in, you own forever. It’s the only kind of wealth that isn’t taxable. Yet.

Woman Writing a Letter by Kitagawa Utamaro


Author’s Note:
This piece was written while I was staring at a single grain of rice, attempting to channel zanshin. Then my phone buzzed and I lost the thread. Still, I came back. That’s the point. Attention is a choice we make over and over again. Some days, we win. Some days, we scroll.


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