Articles & Over Rambling Thoughts…

  • GPT, or Not to GPT – GPTを使うか、使わざるか

    GPT, or Not to GPT – GPTを使うか、使わざるか

    When Hamlet asked, “To be, or not to be,” he wrestled with the very essence of existence. Today, in a world reshaped by artificial intelligence, a new but oddly familiar dilemma emerges: To GPT, or not to GPT. Creators everywhere…

  • Splitting Ends: A Cross-Cultural Reflection on Hair and Human  
髪の分かれ道: 髪と人間関係についての日英クロストーク

    Splitting Ends: A Cross-Cultural Reflection on Hair and Human 髪の分かれ道: 髪と人間関係についての日英クロストーク

    Breaking up with your hairdresser isn’t just a beauty decision…it’s a quiet emotional reckoning in a swivel chair, where the stakes are higher than they seem. In the West, the salon is part confessional, part stage, part therapy couch with…

  • Strawberries, Cream, and One Last Kiss  
ストロベリー、クリーム、そして最後のキスで幕引き

    Strawberries, Cream, and One Last Kiss ストロベリー、クリーム、そして最後のキスで幕引き

    This is a bittersweet sing-song of childhood trauma, adult exasperation, and the questionable legacy of confectionary slang White knuckles, strawberry stickiness, and a moral panic melting in the sun. That’s how it all begins. Our hero is eight. Maybe nine.…

  • Naked Plurals: The Writer’s Challenge

    Naked Plurals: The Writer’s Challenge

    The writer faced the raw challenge: “Naked plurals.” It sounded like a grammatical dare and a party invitation with a dress code marked optional. The phrase alone was enough to make a dictionary’s spine tingle. At first, the writer kept…

  • Mascots on the Move: Life Lessons from the Spirit of Ecstasy and the Leaping Jaguar

    Mascots on the Move: Life Lessons from the Spirit of Ecstasy and the Leaping Jaguar

    Let’s be honest… most of us will never own a Rolls-Royce or a Jaguar. But that doesn’t mean we can’t borrow a little wisdom from their mascots. If you’re going to take life advice from anyone, why not start with…

  • Nothing Is Impossible…Except Logic, Apparently

    Nothing Is Impossible…Except Logic, Apparently

    Or: How Round Squares and Married Bachelorettes Broke My Brain “Nothing is impossible.”Sounds deep, right? Like something you’d find on a motivational poster…with a kitten hanging from a tree branch and the universe quietly imploding behind it. But here’s the…

  • A Metaphorical Spin Cycle

    A Metaphorical Spin Cycle

    The Lost Sock in the Laundromat of Life: There comes a time in every person’s life when they must confront the universe’s most enduring enigma: where did that other sock go? You put in two, you get one out. It’s…

  • The Sunscreen Sermon a Mixtape of Life Advice

    The Sunscreen Sermon a Mixtape of Life Advice

    Ah, Baz Luhrmann’s Everybody’s Free (To Wear Sunscreen) ~ the ultimate life advice track disguised as a sunscreen commercial, narrated like your calmest uncle giving a TED Talk on how not to implode before 40. Released in 1998 on the album Something for…

  • Road to No Where

    Road to No Where

    Rhymes with Nothing… Talking Heads and the Art of Lyrical Disorientation Ever tried to write a poem and ended up sounding like a Dr. Seuss knockoff having a crisis… “I once met a man with a hat … Who was…

  • Tit for Tat

    Tit for Tat

    Tit for tat is a classic strategy in game theory that demonstrates how cooperation and retaliation can balance each other to achieve the best outcomes in repeated interactions. The strategy was famously introduced by Anatol Rapoport and tested in Robert…

  • The Wisdom of the Crowd

    The Wisdom of the Crowd

    Why Guessing the Weight of a Pumpkin Might Make You Smarter Than an Expert The wisdom of the crowd theory suggests that large groups of people, under the right conditions, can collectively make more accurate decisions, predictions, or estimations than…

  • Breathing O⁴ (Oxygen for the Overthinker)

    Breathing O⁴ (Oxygen for the Overthinker)

    Let’s talk about “good writing.” There are two flavors: writing that sounds good, and writing that’s actually right. One is like a catchy jingle, the other is like a correct answer on a math test. You might think these two…

  • Probably Pie

    Probably Pie

    Buffon’s Needle Problem or Why Dropping Things on the Floor Is More Profound Than You Think If you’ve ever dropped a toothpick on the kitchen floor and thought, “Wow, I just contributed to the history of mathematics,” congratulations, you’re living…

  • When Twelve Meets Twelve

    When Twelve Meets Twelve

    A Symphony of Scent and Song ~ with Japanese Resonance In Western music, twelve chromatic notes form the backbone of harmony, from Bach’s intricate fugues and Debussy’s dreamy Prélude à l’après-midi d’un faune to Stravinsky’s earth-shattering Rite of Spring. Each…

  • The square, the circle, and the Vitruvian Man

    The square, the circle, and the Vitruvian Man

    Those symbols of perfect proportion, emerged from da Vinci’s notebook five centuries ago and have since measured everything from art history to modern fitness standards. Yet today, we see him in a whole new context: perfectly poised geometry put to…

  • Beauty and Brains: Their Secret Love Affair

    Beauty and Brains: Their Secret Love Affair

    Marilyn Monroe and Albert Einstein – E = Mc² We’ve all met them, the man who thinks quoting Einstein makes him deep, and the woman who believes a pout and platinum hair is enough to be Monroe. Spoiler: neither are…

  • Pi, Personality and Pizza

    Pi, Personality and Pizza

    Irrational Numbers and the Geometry of Being… What do you get when you replace x with c in the trigonometric identity 1 + tan²x = sec²x? Apparently, me or at least I’m sexy. That’s math, baby. But under the cheeky…

  • This isn’t real. Does it matter?

    This isn’t real. Does it matter?

    Grit and Glitch: When AI Meets the Fashion Editorial I wanted to test AI, specifically Sora, and its ability to mimic the high drama of a gritty, grungy fashion shoot. Not a polished beauty spread or some glossy corporate ad,…

  • Flat Earth, Earth!

    Flat Earth, Earth!

    In the age of GPS, space tourism, and livestreamed sunrises from every time zone, it’s almost unthinkable that Flat Earth theory still exists, let alone that it’s thriving. But a surprisingly dedicated group insists that our planet is less “blue…

  • The Cat in the Chrysanthemum

    The Cat in the Chrysanthemum

    How Felines Bridge East and West I am a cat. Allegedly. Nobody asked me to narrate this, but when has that ever stopped a cat? In the West, I’m a symbol of mystery, independence, and maybe a sprinkle of witchcraft.…

  • How Normalcy Bias Keeps Us Calm, Clueless, and Occasionally Toasted

    How Normalcy Bias Keeps Us Calm, Clueless, and Occasionally Toasted

    Normalcy bias is that handy little glitch in our brains that makes us assume everything will always be fine, because it has been, right? It’s a cognitive bias where people underestimate the likelihood or impact of a disaster or crisis,…

  • The Tree That Came from Thin Air

    The Tree That Came from Thin Air

    You’d be forgiven for thinking a tree comes from the ground. After all, it’s stuck there. It drinks water through its roots, stands upright on a trunk like a proud citizen of Earth, and if you pull one up, there’s…

  • The Magical Content ID Button

    The Magical Content ID Button

    Or: How I Got Sued by a Robot for Stealing My Own Content There’s a hidden button that quietly rules the creative internet. It doesn’t sparkle, doesn’t beep, and you’ll never actually see it. But once you cross it, you’ll…

  • From Stripes to Squares: A Barcode’s Quest for Meaning

    From Stripes to Squares: A Barcode’s Quest for Meaning

    In the late 1970s, barcodes were the new heroes of retail… they saved time, sanity, and cashier wrists by replacing manual entry with laser-fast recognition. These one-dimensional stripes… like black-and-white stormtroopers marching across a cereal box, encoded only a handful…

  • When Melody Met Noise and We All Tuned In

    When Melody Met Noise and We All Tuned In

    Prelude: Remember the mixtape? You might have kicked it off with Bowie’s “Heroes” or a secret Radiohead B-side, each track copied from scratched CDs and late-night radio, chosen to woo or soothe or spark a conversation. You spent hours threading…

  • Chromatic Confessions: Why Pantone Colors Are Our Modern Love Letters

    Chromatic Confessions: Why Pantone Colors Are Our Modern Love Letters

    Pantone colors are a marvel of modern design and, for many creatives, a beautiful curse. The Pantone Matching System (PMS) promises worldwide harmony, whether it’s Coca‑Cola red bright enough to stop traffic or Tiffany blue gentle enough to make engagement…

  • The Washer Principle: Why Your Life (and Company) Is One Loose Bolt from Collapse

    The Washer Principle: Why Your Life (and Company) Is One Loose Bolt from Collapse

    Somewhere between the project deadline you missed and the text you shouldn’t have sent after two glasses of Pinot lies a quiet, unappreciated hero: the washer. Not the laundry one, though that’s holding your wardrobe together with equal emotional weight,…

  • 14106: I Love You, Digitally and Discreetly – 12461506

    14106: I Love You, Digitally and Discreetly – 12461506

    In an age when heart emojis, TikTok duets, and midnight texts punctuate declarations of affection, it’s easy to forget a time when confessing your feelings required creativity, nerve, and a numerical keypad. Enter the humble Japanese pager, or “Pocket Bell,”…

  • Almost alone Synchronous

    Almost alone Synchronous

    (is it a meditation, or just zoning out beautifully) When I imagine being almost alone, it feels like standing at the edge of quiet, where the world takes a step back and, mercifully, stops shouting. There’s space to notice the…

  • Snakes on a Balcony: When Kiyohime Met Juliet (and Burned the House Down)

    Snakes on a Balcony: When Kiyohime Met Juliet (and Burned the House Down)

    Act I Romeo & Juliet meet Anchin & Kiyohime ;)(: You think your ex was intense? Try being a celibate monk chased down by a woman who turns into a fire-breathing viper. Or being so head-over-heels in love that you…

  • To Sit or Not to Sit: That is the Qualification

    To Sit or Not to Sit: That is the Qualification

    One of the clearest signs you’ve reached a certain societal tier in Japan isn’t a gold watch or a retirement party. It’s being invited to sit. Not because you’re tired. Not because you asked. But because everyone silently agrees that…

  • A Symphony of One: Sound Notes on Identity

    A Symphony of One: Sound Notes on Identity

    There’s music in everything if you listen closely enough. The tap of a spoon against a ceramic cup, the muffled scuff of slippers on wood, the groan of a radiator reluctantly warming a quiet room – each one part of…

  • Cut by Design: Slicing Time with Musashi and the Art of Branding

    Cut by Design: Slicing Time with Musashi and the Art of Branding

    I was staring at a clock the other day when it struck me: the hands look like they’re about to draw swords. Long, thin blades set to cross at twelve, ready to duel at dawn or, more accurately, lunch. There’s…

  • White Moth on White Background

    White Moth on White Background

    Seeing What We’re Not Supposed to See There’s a peculiar kind of creature that haunts porch lights and temple gates across Japan, delicate, pale, and silent as breath: the white moth. In the daylight, it’s nearly invisible. On a white…

  • The Last Bloom & the Gods of Grammar

    The Last Bloom & the Gods of Grammar

    By the time the cherry blossoms reach Hokkaido, everyone else has moved on. Tokyo has packed away its blue tarps, Kyoto’s riverbanks have returned to normal, and Instagram is already bored. But not Hiroshi. He has come north, alone, slightly…

  • Where There’s a Will, There’s a Bellhop

    Where There’s a Will, There’s a Bellhop

    In a nondescript corner of somewhere in 1922, a young bellhop straightened his jacket nervously outside Room 32 of the Imperial Hotel in Tokyo. Word had it that the guest inside was a genius. Not just book-smart, but world-changing smart. The…

  • The Cherry Blossom Games: Blue Tarp Warfare and the Philosophy of Petals

    The Cherry Blossom Games: Blue Tarp Warfare and the Philosophy of Petals

    Every country has its rites of passage. In Japan, for the unlucky rookie office worker, it is not navigating Excel or surviving a nomikai with the sales team. No. It is claiming the best cherry blossom viewing spot for the…

  • Meow Is the Night: Forbidden Love, Samurai, and the Ghosts of Shakespeare

    Meow Is the Night: Forbidden Love, Samurai, and the Ghosts of Shakespeare

    Minamoto is a city where old traditions get tangled in phone wires and laundry lines, and where history wears a tracksuit. It’s not quite Tokyo, but it has its own flair: lantern-lit alleys, flickering neon kanji, and cats ~ lots…

  • No Signal, But Still a World Out There Somewhere

    No Signal, But Still a World Out There Somewhere

    The sun was setting over the quiet neighborhood. Long, dark shadows stretched across the pavement, soaking into the cracks between buildings. Karma and Google stood under a flickering streetlamp, deep in conversation, voices low, faces thoughtful. The air felt heavy…

  • Alternative Facts and Other Useful Fictions: A Cross-Cultural Guide to Unreality – with Cats

    Alternative Facts and Other Useful Fictions: A Cross-Cultural Guide to Unreality – with Cats

    Let’s begin by opening the box or at least pretending to. Like Schrödinger’s cat, this article exists in a liminal state between truth and fiction, elegance and absurdity, feline and philosophical. If you observe it closely enough, it might become…

  • Misinformation vs Disinformation: Navigating the Digital Tsunami

    Misinformation vs Disinformation: Navigating the Digital Tsunami

    In today’s digital whirlwind, falsehoods spread faster than cat videos. You might think “misinformation” and “disinformation” are interchangeable, but linguists and conspiracy theorists alike would beg to differ. And yes, the coincidence that “misinformation” sounds exactly like “Miss Information” isn’t…

  • Cookies and Tsunamis: A Lesson in Global Domination

    Cookies and Tsunamis: A Lesson in Global Domination

    Some things in life you just know are immortal, like death, taxes, and the fact that somewhere right now, someone is either biting into an Oreo or buying a postcard of The Great Wave off Kanagawa. At first glance, Oreo cookies…

  • Whiskers and Wisdom: From Titanic Decks to Temple Doorways

    Whiskers and Wisdom: From Titanic Decks to Temple Doorways

    Some legends sail across oceans and others echo through temple courtyards, yet the most unforgettable tales are often whispered by cats. Meet Jenny, the ship’s cat aboard the RMS Titanic, and the original maneki-neko, Japan’s beckoning cat. Separated by centuries…

  • Within the Blurred Circle: Perception, Presence, and Japanese Philosophy

    Within the Blurred Circle: Perception, Presence, and Japanese Philosophy

    Stare at the image long enough and you’ll swear the circle pulses, as if begging for a reboot, our eyes running a little low on memory. A perfect circle of blurry checks emerges from static chaos, then slips away when…

  • The Hidden Eight: How Life’s Best Hands Are Played in the Spaces Between

    The Hidden Eight: How Life’s Best Hands Are Played in the Spaces Between

    It starts with a card, simple and worn from years of shuffling. You sit at the table, fingertips brushing the edges, and glance down to see the 8 of Diamonds smiling back. A solid card, you think, but look closer.…

  • Islands in the Stream: How the Internet Evolved from Wild Frontier to Walled Garden

    Islands in the Stream: How the Internet Evolved from Wild Frontier to Walled Garden

    Do you, or are you old enough to recall when the internet felt like a boundless festival of creativity and camaraderie? Picture it as the original Woodstock, where anyone with a modem could pitch a tent of HTML, trade homemade…

  • Otomo’s Cities: Cracks in the Concrete from Dōmu to Akira

    Otomo’s Cities: Cracks in the Concrete from Dōmu to Akira

    Before Akira exploded onto the international stage with its kaleidoscopic violence and apocalyptic scale, there was Dōmu a tighter, darker psychic pressure cooker set in a single Japanese housing complex. Both works were written and illustrated by Katsuhiro Otomo, and while Akira became the icon, Dōmu was…

  • Ghost in the Shell: Identity, Imitation, and the Soul in the Circuit

    Ghost in the Shell: Identity, Imitation, and the Soul in the Circuit

    When Ghost in the Shell arrived on Western screens in 1995, it didn’t so much introduce Japanese cyberpunk to the world, it translated a question already haunting the wires: What, exactly, is the self in an age of code? Mamoru Oshii’s animated…

  • Love, Death, and the Ghost of the Ronin: Why This Sci-Fi Fever Dream Feels Weirdly Japanese

    Love, Death, and the Ghost of the Ronin: Why This Sci-Fi Fever Dream Feels Weirdly Japanese

    Love, Death & Robots is not Japanese. It’s not anime. And yet, watching it, you may find yourself drifting into oddly familiar terrain – narrative rhythms that feel like old samurai tales, moral codes wrapped in chrome, and a surprising…

  • Slicing Through Style: Kill Bill’s Samurai Soul and Japanese Philosophy

    Slicing Through Style: Kill Bill’s Samurai Soul and Japanese Philosophy

    Slicing Through Style: Kill Bill’s Samurai Soul and Japanese Philosophy The Bride wakes from a four-year coma ambushing the volumes of her own narrative with one crystal-clear mission—revenge served cold and sharpened like Hattori Hanzo’s finest steel. Quentin Tarantino’s Kill Bill Volumes…

  • Space Samurai Secrets – Mastering Mushin and Kaizen in the Original Trilogy

    Space Samurai Secrets – Mastering Mushin and Kaizen in the Original Trilogy

    A long time ago in a galaxy far, far away George Lucas did more than build a space opera—he crafted a samurai epic infused with Zen wisdom. Behind the laser fire, trench runs and carbonite freezes lie two Japanese philosophies…

  • I Want to Believe in Wabi-Sabi: How The X-Files Channels Japanese Wisdom

    I Want to Believe in Wabi-Sabi: How The X-Files Channels Japanese Wisdom

    Mulder and Scully pad through decaying government halls, neon glow of their flashlights cutting through bureaucracy and cosmic dread. At first glance it’s alien abductions and shadowy men in suits, but look closer and you’ll catch tatemae(public façade) and honne (true feelings) playing…

  • Navigating Tomorrow: Embracing Life, Learning, and Leisure with Japanese Wisdom

    Navigating Tomorrow: Embracing Life, Learning, and Leisure with Japanese Wisdom

    Imagine a world where each new day is a canvas for discovery—a realm where self-improvement, education, and leisure are as fluid and transformative as the ripples in a quiet pond. This isn’t the latest tech buzzword or a corporate mantra—it’s…

  • Lily Pads, Kimonos, and Life Lessons: Embracing Imperfection and Progress Across Cultures

    Lily Pads, Kimonos, and Life Lessons: Embracing Imperfection and Progress Across Cultures

    Picture a serene pond where two frogs, dressed in traditional Japanese kimonos, perch contentedly on lily pads. One exudes a dignified calm with a measured “bu-da,” while the other cheerfully counters with a playful “ba-sho.” This whimsical image is more…

  • Surfing the Digital Tsunami: AI, The Great Wave, and the Art of Imperfection

    Surfing the Digital Tsunami: AI, The Great Wave, and the Art of Imperfection

    Imagine you’re at an art exhibit featuring the latest in AI-generated masterpieces—a fusion of code and creativity that sometimes produces a dazzling work of art and other times a bit of digital doodling that, frankly, looks like it was designed…

  • Embracing Imperfection and Continuous Growth: Lessons from Wabi-Sabi and Kaizen

    Embracing Imperfection and Continuous Growth: Lessons from Wabi-Sabi and Kaizen

    In a world that often prizes flawlessness and overnight success, ancient Japanese philosophies remind us that true value lies in the beauty of imperfection and the power of ongoing, incremental improvement. Reflecting on this perspective can be transformative for individuals…

  • The Vanishing Circle: What Focus Teaches Us About Perception and Presence

    The Vanishing Circle: What Focus Teaches Us About Perception and Presence

    There’s a quiet kind of magic in this image. At first glance, it’s simple: a faint blue circle surrounding a small red dot in the center. But give it a moment—really look. Fix your gaze on the red dot, and…

  • The Illusion of Form: Seeing Through the Lines

    The Illusion of Form: Seeing Through the Lines

    There’s something quietly mesmerizing about this image. A grid of white lines on black, undulating as if pressed from behind by a round force, almost like a sphere is trying to emerge through fabric. Yet there’s nothing there. It’s flat.…

  • High and Low: Jean-Michel Basquiat and Japan

    High and Low: Jean-Michel Basquiat and Japan

    In the 1980s Jean-Michel Basquiat ジャン=ミシェル・バスキア emerged as probably the first real-deal African-American art superstar. Beginning as a graffiti artist on the crusts of popular culture he rampaged through New York signing his public work as SAMO (meaning — Same Old Shit), and…

  • Galileo, Figaro, and the Mystery of “Bohemian Rhapsody”

    Galileo, Figaro, and the Mystery of “Bohemian Rhapsody”

    Few songs in rock history are as iconic and mysterious as Bohemian Rhapsody. With its cryptic lyrics and ambitious composition, it has captivated listeners for decades. But what exactly does its title mean, and what is the song truly about?…

  • Minding Your Digital Manners

    Minding Your Digital Manners

    By minding our digital manners today, we’re not just improving AI’s performance—we’re shaping our future leadership potential in an increasingly automated world. And, who knows? Maybe one day, our polite requests will be the key to avoiding an AI-led dystopia.

  • Seeing Beyond the Lines.

    Seeing Beyond the Lines.

    This image is a fascinating example of a color assimilation illusion, where our brains perceive subtle shifts in hue due to surrounding elements. The white areas near the cyan lines appear faintly blue, even though they are the same as…

  • The Culture of Emotions

    The Culture of Emotions

    Facial expressions, particularly smiling, carry diverse meanings across different cultures. In many Western societies, a smile often connotes happiness, success, or friendliness. In contrast, Japanese culture sometimes uses a smile to mask true emotions, a strategy employed to maintain social…

  • What is the Average Length of a High-Performing Blog Post?

    What is the Average Length of a High-Performing Blog Post?

    Get more digital commerce tips Tactics to help you streamline and grow your business. With more businesses embracing SEO and content marketing, a crucial question arises: “What’s the ideal length for a high-performing blog post?” While the common answer, “It…

  • How Game Theory Shapes Life, the Universe, and Everything And Why You Should Play It

    How Game Theory Shapes Life, the Universe, and Everything And Why You Should Play It

    Every decision you make is part of a game—whether you realize it or not. From negotiating a salary to deciding whether to merge lanes in traffic, game theory is at work in ways that extend far beyond mathematical models. It…

  • Sometimes You Can Judge a Book By Its Cover

    Sometimes You Can Judge a Book By Its Cover

    The Hidden Rules Behind Japan’s Fruit Juice Labels—And Why They Matter Walk into any Japanese convenience store, and you’ll find a dazzling array of fruit juice drinks. From vibrant cartons to minimalist bottles, the packaging is often just as enticing…

  • 10 Japanese concepts to live by …

    10 Japanese concepts to live by …

    In an age where everything seems to be in flux and a constant state of chaos It may be a good opportunity to slow down, take a deep breath and ponder some of the most significant concepts and philosophies followed…

  • Part 1: Fractured Gold: A Transformational Journey Through Kintsugi and Ikigai

    Part 1: Fractured Gold: A Transformational Journey Through Kintsugi and Ikigai

    Life is full of fractures—moments of failure, loss, and change that can leave us feeling broken. But in Kintsugi, the ancient Japanese art of repairing pottery with gold, cracks are not hidden; they are honored, turning what was once damaged…

  • Part 2: Fractured Gold: A Transformational Program for Entrepreneurs & Job Seekers

    Part 2: Fractured Gold: A Transformational Program for Entrepreneurs & Job Seekers

    Every career path, whether as an entrepreneur or a job seeker, is filled with uncertainty, setbacks, and reinvention. But just as the Japanese art of Kintsugi transforms broken pottery into something even more beautiful, setbacks in business and career can…

  • Kintsugi and Ikigai: Embracing Imperfection on the Path to Purpose

    Kintsugi and Ikigai: Embracing Imperfection on the Path to Purpose

    Kintsugi (金継ぎ), the Japanese art of repairing broken pottery with gold, embodies resilience, transformation, and the beauty of imperfection. In many ways, this philosophy parallels ikigai (生き甲斐), the pursuit of a meaningful and fulfilling life. Both emphasize that setbacks and…

  • Kintsugi: The Art of Repairing in AI, Education, and Art

    Kintsugi: The Art of Repairing in AI, Education, and Art

    Kintsugi (金継ぎ), the Japanese art of repairing broken pottery with lacquer mixed with powdered gold, is more than a restoration technique—it’s a philosophy. Rooted in wabi-sabi, the appreciation of imperfection, Kintsugi transforms damage into a visible, valuable part of an…

  • What is the intention economy and how can you protect yourself?

    What is the intention economy and how can you protect yourself?

    In the 1990s, the internet was a bit of a wonderland. It was new and liberating and largely free of corporate and government influence. Thirty years later, I don’t think any of us would describe the internet this way. Worse, if subscribers to…